Women in direct sales have potential for great success as entrepreneurs and it's not because of their products, their business models, or their compensation plans.
Women's motivation for entering into home based direct sales is almost always driven by an emotion. They want independence, they believe in being home for the children and family, they believe in living life on their own terms. Women understand their WHY and as we know, people don't what you're selling, they buy why you're selling. They can clearly articulate WHY they get out of bed everyday. Fifty-six percent of female entrepreneurs, compared to 47% of male entrepreneurs report having a clear vision of their purpose according to a Gallop Poll released in October.
Additionally, one of the strongest predictors of career success is not your book smarts or your GPA; it is your emotional intelligence (EQ), a characteristic women innately seem to master better than men. When emotional intelligence is combined with a strong sense of purpose, the results can be extraordinary.
Emotional intelligence is the ability to identify and manage your emotions while also picking up on and managing the emotions of those around them. A higher EQ improves one's ability to "cope with press, build trust, influence without authority, navigate workplace politics, take smart risks, avoid reckless ones, and handles life's curve balls with resilience," according to Margie Warrell of Forbes Magazine.
Women also thrive in the five areas used to measure overall well being- purpose, social, financial, community, and physical. They are more likely to enjoy their work, report achieving their goals, and having leadership that helps them grow.
In general, female entrepreneurs are pretty happy! And this is reflected in the success that they see and feel! They are happier and more enthusiastic about the future than their male entreprenurial counterparts and other females that do not own their own businesses.
These statistics remain true even when taking into account age, race/ethnicity, region, income, education, marital status, and weekly hours worked. So there seems to be something intrinsically related to being an entrepreneur that relates to day to day happiness and staying motivated to achieve ones goals.
Do you feel like your why, your purpose, and your career are aligned?
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